PRCO Group

Travel + Leisure Italia explores the pioneering concept behind SIRO Hotels in One Za’abeel. In a feature by Anna Gentili, the article highlights how SIRO is redefining luxury hospitality—where performance, recovery and well-being sit at the heart of the guest experience. Secured by our team in Milan following an individual media visit, the article reinforces SIRO’s position as an innovator in the hospitality landscape. #PRCOGroup #SIRO

Hotelier Middle East exclusively unveils the new brand identity of Chedi Hospitality, under the leadership of CEO Stephan Schupbach. This marks an exciting new chapter for the brand as it evolves while staying true to its legacy of understated luxury and timeless design. Read the full feature below. #PRCOGroup #ChediHospitality

Robb Report Italy spotlights The Wilde, Milan’s newest cultural hub, in a six-page feature by Penelope Vaglini. Since its debut in November 2024, The Wilde has become a meeting point for leaders in finance, technology, art, fashion, music, and theatre. Housed in the former residence of Santo Versace at 16 Via dei Giardini, the space is redefining Brera as a destination for a global creative community. #PRCOGroup #TheWilde

Our UK team led a winter press trip to The Capra, a five-star luxury wellness hotel in Saas-Fee, showcasing the resort’s exceptional skiing, wellness, and culinary experiences. Joined by Escapism magazine, The Spectator, Beau Monde Traveler, and INTHESNOW LTD., the trip offered snow-sure glacier skiing and open tree-lined slopes, followed by Alpine herb-infused massages, an outdoor heated pool, and spa treatments at Peak Health Spa. Dining highlights included a Tour du Valais tasting in The Wine Cellar, seasonal dishes at Brasserie 1809, and mountain-side breakfasts and lunches at Spielboden Restaurant. #PRCOGroup #TheCapra #SaasFee

Our team in Dubai secured an exclusive first look inside ExecuJet Aviation Group Middle East’s state-of-the-art facilities, featured by Condé Nast Traveller Middle East. One of the most luxurious private jet terminals in the region, the space at Al Maktoum Airport offers a five-star-worthy suite, a bespoke spa menu to combat jet lag, an oud-scented majlis designed by Nada Debs, and curated artwork from Opera Gallery Group—redefining the private aviation experience. https://lnkd.in/dFnzKSnk

Our team in Germany supported a group press trip to Four Seasons Resort Seychelles on Mahé and Four Seasons Resort Seychelles at Desroches Island, offering a firsthand look at the destination’s blend of luxury, sustainability, and immersive experiences. Journalists Stefanie Lehmberg (ELLE Magazine Germany), Cordula Funke (VOGUE Germany), and Jasmin Weinberger (Madame.de) explored the islands through curated activities—from turtle conservation and coral reef restoration to sound bowl therapy under the stars—showcasing what makes the Seychelles a truly unique escape. #PRCOGroup #FourSeasonsSeychelles Four Seasons Hotels and Resorts

Architectural Digest Italia explores the evolving landscape of hospitality in a feature by Micol Passariello, highlighting some of the most anticipated hotel openings globally—including several PRCO clients. In Milan, Residenza del Cardinale, part of Meliá Collection, and The Carlton, Rocco Forte Hotels, stand out among Italy’s most awaited debuts. Internationally SIRO Boka Place in Montenegro is set to redefine active lifestyle hospitality, while ME Lisbon and ME Malta will make bold architectural statements. Further afield, Meliá Ba Vi Mountain will introduce the first Meliá Collection property in Asia, and in the U.S., One&Only Moonlight Basin will open as the brand’s first mountain resort in summer 2025. #PRCOGroup #PRCOClients Meliá Hotels International, One&Only Resorts, Rocco Forte Hotels, SIRO Hotels

Condé Nast Traveller includes VIVAMAYR in its 2025 Wellness & Spa Guide, following Toby Skinner's visit last year. Secured by our team in London, the feature spotlights VIVAMAYR’s renowned approach to health and longevity, reinforcing its position as a leader in wellness and preventative medicine. #PRCOGroup #VIVAMAYR

PRCO Group has been appointed by The Red Sea and AMAALA, two groundbreaking tourism developments by Red Sea Global, setting new benchmarks for ultra-luxury hospitality. These pioneering destinations are making Saudi Arabia’s pristine Red Sea coast and interior accessible to the world while leading the way in luxury regenerative tourism and immersive travel. The Red Sea destination features an archipelago of more than 90 pristine islands, with unrivalled dive sites among vibrant, thriving coral reefs and offers distinctive experiences at its exceptional globally celebrated resorts. AMAALA, opening in 2025, is set to deliver an ultra-luxury focus on wellness, wellbeing and the arts, with an impeccably curated range of amenities and properties, including its two hero assets, Corallium, Marine Life Institute and the AMAALA Yacht Club, all designed to surpass the expectations of the most discerning travellers. With a number of new resorts set to open this year, along with events, experiences, and offerings across the destinations, PRCO Group will spearhead integrated communications strategies to launch and enhance awareness for both destinations. “PRCO’s appointment to lead the destination communications for The Red Sea and AMAALA across the GCC is a significant milestone,” says Jonathan Rivlin, Managing Partner at PRCO. “We understand the scale and ambition of these projects, and our teams are committed to leveraging our expertise in the luxury travel and lifestyle industry to deliver impactful results.” #PRCOGroup #RedSeaGlobal #TheRedSea #AMAALA

Travel + Leisure Italia spotlights St. Moritz, tracing its transformation from a summer retreat to a global symbol of winter luxury. In her article for the magazine’s debut Italian edition, luciana squadrilli highlights the town’s breathtaking alpine scenery, elite sports, fine dining, and world-class hospitality. At its heart, the legendary Kulm Hotel St. Moritz, a pioneer of winter tourism, remains a hallmark of tradition while embracing contemporary comforts for today’s discerning travellers. #PRCOGroup #KulmStMoritz